![]() ![]() Therefore, the e-mobility market became very similar to the professional software engineering business, where the concept of dynamic updates, canary deployments and AB-testing are pretty common. Here again we can identify a unique similarity of mobile phones and electric vehicles, as the automatic update of fine grained software functions within millions connected cars is very similar to the way your smartphone updates its operating system as well as all its third-party apps. These communication technologies and connected infrastructures enable modern car vendors to identify issues quickly and to react quickly by pushing out software updates to millions of their cars without the need to visit your garage. While critical software updates or the check of important telemetry data took days and a visit within your local car garage, modern vendors can read all the telemetry data in realtime. Another key benefit of modern electric vehicles is their lifeline connection to the vendor, similar to iPhones, that enables the automatic update of the software modules within all those million cars. In traditional combustion engines driven cars this concept would have been very hard to realise, as those vehicle platforms lack of most of the drive-by-wire functionalities as well as all the necessary software capabilities. One of the most prominent marketing driven values that was initially offered by Tesla is the possibility of autonomous drive or at least the intelligent drive assistance. What those features all have in common is the fact that they rely on connectivity, smart software and artificial intelligence or machine-learning in the widest sense. The list of features is near endless, and many of those aspects are still not fully uncovered. People accept lower ranges and much higher costs because of the significant jump in terms of usability and features those seamlessly connected cars offer. The e-Mobility market seems quite similar at the moment, in terms of how radical it will change our future way of personal transport. The market consolidated into only two major platforms, sharing the entire market, not even Microsoft could fight against that radical change. The advent of the iPhone not only killed some prominent competition, it also wiped out some mobile phone software vendors, as the phones operating systems were manifold before iPhone and Android appeared. Nobody could believe that customers would buy a product that offers only 1 day of standby operation instead of around 7 days with a price tag that high. The limited range of electronic vehicles in combination with their elevated price point reminds of the mobile phone market takeover by the iPhone in 2007, that took out some of the back then global leaders such as Nokia. Today, the market cap of Tesla is approximately 7 time higher than that of its nearest competitors.īut what’s the reason why Tesla took over the personal mobility business in such a pace and is there a chance that the competition can catch up in near term future?īesides the obvious benefits of electronic vehicles, such as incredible acceleration compared to traditional combustion engines, it’s the improved usability in terms of consumer electronics and seamless connectivity that ultimately won the game. Despite all critical arguments against e-mobility and electric vehicles in general, Tesla’s market cap quickly exceeded those of long term market leaders such as Volkswagen or Toyota. Within less than 5 years Tesla became one of the leading car vendors worldwide in terms of newly registered cars. One of the most fascinating topics within recent years is the tremendous speed with which Tesla took over the e-mobility market. Artificial Intelligence pushes e-Mobility ![]()
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